Many founders submit grant applications they have spent weeks writing without having anyone outside the team read them first. Some succeed. Many don’t — not because the project was weak, but because the application didn’t communicate it properly. An expert grant review is not proofreading. It is a structured read of your draft against the … Read more
After reviewing a lot of UK startup grant applications, certain patterns show up consistently in the ones that succeed. None of them are secret. But they are easy to miss when you are close to the project. 1. They answer the question asked, not the question they wished was asked Grant applications are scored against … Read more
Grant applications are scored like exams. Each section is marked against defined criteria. Assessors often have a fixed number of marks available and limited time to assign them. The strongest applications are not necessarily the ones with the most impressive projects — they are the ones that make the assessor’s job easy. Most unsuccessful applications … Read more
Most businesses apply for grants reactively. Someone sees a scheme mentioned in a newsletter or a LinkedIn post. They forward it around the team. Everyone agrees it is worth pursuing. Then the reality sets in: the deadline is in three weeks. From that point, the application is already compromised. There is not time to do … Read more
Every year, businesses lose funding they would have been eligible for — not because they were not a good fit, but because they found out about the opportunity after it closed. This happens more often than most businesses realise. The UK publishes hundreds of open grant calls through Innovate UK, the Arts Council, local UKSPF … Read more
Grant assessors read a lot of applications. After the first few, patterns start to emerge. Certain phrases recur. Certain sections read as if they could have been written about any company in any sector. The specific detail that would make the project credible and distinct is missing. Generic applications fail because they do not give … Read more
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